Want to get your videos seen on Youtube? The key is to use the right keywords! Follow this step-by-step guide to keyword research and find out how you can target the best keywords for your videos and boost their visibility.
Identifying the industry and topic for your video.
Before doing keyword research, it’s important to identify the industry and topic of your video. This will help you narrow down the long list of possibilities into a more manageable one. Determine what the core subject matter is and how you want to address it in your video. With that information in hand, you can start brainstorming relevant keywords for your video content.
Search for broad target keywords related to your video.
Start by using a keyword research tool to look for broad target keywords that are most relevant to your video. These terms can be used as the main keyword focus for your video and as a basis for finding even more related words. Ideally, you’ll want to use words with higher search volumes, meaning more people search for those terms each month. Keep in mind that YouTube’s algorithm is great at recognizing synonyms over exact matches, so you don’t have to worry if some of the terms aren’t exact phrases.
Discover related long tail keyword phrases.
Once you’ve established a few core target keywords, use the keyword research tool to discover related long tail keyword phrases. These are usually phrases with 3 or more words in them and more specific than your core keywords. This step is especially important to give yourself the best chance of ranking well for multiple key terms related to your video topic. Try to come up with 10-20 different related phrases that will draw people in and make them watch your video!
Analyze search data for each discovered keyword.
Now that you’ve begun to source the most effective keyword phrases for your YouTube marketing, it’s important to find out which keywords have the highest search volume and competition. This is key to making sure you focus your efforts on the words that will drive maximum traffic and engagement. A great tool to use for this analysis is Google Keyword Planner, which helps you estimate search volumes for each keyword phrase you’re targeting.
Use competitor research to uncover new profitable keywords.
Using competitor research to uncover profitable keywords is one of the most effective methods for finding keywords you may have not thought of when researching for your YouTube videos. By using tools like Ahrefs, SEMrush or Moz to analyze your competitors’ backlinks, you can uncover new keyword ideas related to their content strategy. This will help you identify which phrases are popular in the niche so that you can create stronger targeted content and drive more views.